Coutts to drop RBS brand

by Aaron Strutt

Nov 04 2011

Coutts is dropping the Royal Bank of Scotland name from its international business in an attempt to revitalise the private bank, according to a report in the Financial Times.

The group has operated as RBS Coutts outside the UK since 2008.

According to the report in the FT: “The move is part of broader efforts to rejuvenate the business and banish its reputation of a somewhat outdate and conservative private bank. Coutts aims to double the size of its business in the coming years.”

Coutts now requires clients to have at least £1million in investible assets, up from £500,000 previously. The bank also charges £600 a year if customers just want to a current account.

04 November 2011